Aroma Monk, a premium perfume and essential oil brand, was taking wholesale B2B orders via phone and WhatsApp while their retail D2C sales were limited to a basic social media presence. They needed a single website that served both retail customers and wholesale distributors — with catalogue browsing, product filtering by fragrance family, and a separate wholesale inquiry workflow.
Our Solution
We built a dual-channel e-commerce site: a public retail storefront with fragrance family filtering, product bundles, and Razorpay checkout, plus a password-protected wholesale portal with trade pricing, MOQ controls, and a structured inquiry form that routed to the B2B sales team.
The Results
3x increase in wholesale inquiry volume within 90 days. D2C average order value up 40% due to bundle recommendations. Retail team saved 8 hours per week previously spent on WhatsApp order management.